What's with the Transporter Effect,anyway?

One thing I forgot to say in my review of Star Trek Into Darkness yesterday is that the transporter effect sucked. It looked ridiculous.

Bring back the transporter effect from Star Trek TOS which at least made visual sense.

And back to Star Trek Into Darkness, where Dr. Marcus is being beamed off the Enterprise...once she started being beamed up she shouldn't have been able to move!

Original Star Trek. The "beam up" occurs within their bodies

 

The new version. What in the world?